Dr. Max Trademarks Guidelines

Basic rules

The purpose of these guidelines is to show, how to use our trademarks correctly, in line with our group brand guidelines and IP legislation.

In general, we distinguish between word and picture trademarks.

Please note that word and picture trademarks may differ (picture trademarks are often in a form without space between words).

We use the word trademarks in a form of written text, descriptions, names (mainly on e-shops), etc., whereas the picture trademarks we use in a form of logo/picture.

All requests and queries related to the Dr. Max trademarks shall be addressed to Dr. Max BDC marketing and legal departments.

Basic categorization

Within the group we have three main categories of trademarks: core Dr. Max trademarks, own label/product trademarks and local trademarks derivatives.

All trademarks must be used in line with the brand guidelines and in a form in which they are registered with the respective IP authority.

1. Core Dr. Max trademarks

Example 1	Example 2

2. Trademarks for specific products (own label) or services

Example 1	Example 2	Example 3

3. Local trademark derivatives

Example 1	Example 2	Example 3	Example 4	Example 5	Example 6

Conversion table for Dr. Max trademarks

Trademark	How to write	How to display (figurative)
	Always with space between Dr. and Max >> Dr. Max and Dr. MAX	Always in approved design, without space between Dr. and Max
	Always with space between Dr. and Max, the word Pharma with letter P in capital >> Dr. Max Pharma	Always in approved design, without space between Dr. and Max, together with Pharma word
	Always with space between Dr. and Max, the word ReviHair with letter R and H in capital >> Dr. Max ReviHair	Always in approved design, without space between Dr. and Max, together with ReviHair word
	Always in a form with first capital letter >> Skinexpert by Dr. Max	Always in approved design, without space between Dr. and Max, together with Skinexpert by
	Always with space between Dr. and Max >> Dr. Max PRO32	Always in approved design, without space between Dr. and Max, together with PRO32 word
	Always with space between Dr. and Max >> Dr. Max MAX MOBILITY	Always in approved design, without space between Dr. and Max, together with MAX MOBILITY words
	Always with space between Dr. and Max >> GOOD by Dr. Max	Always in approved design, without space between Dr. and Max, together with GOOD by words
	Always with space between Dr. and Max, word LifeCode with letter L and C in capitals >> LifeCode developed by Dr. Max	Always in approved design, without space between Dr. and Max, together with LifeCode developed by

Assets

• Logos — Download master or private label logos